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iNet Entertainment’s Revolutionary Entertainment Marketing Application
How the Integrated Branding application works
Watching a show on a computer or interactive TV, viewers can simply scroll over
products highlighted throughout the video or that display in a carousel along the
side. Viewers roll their mouse over and click on products they see within the video
to get more information. The boutique catalog page opens with full item description,
photo and pricing, including a video that continually loops displaying the product
"in action". The viewer selects a "Buy Now" button that links to the sponsor’s shopping
cart for purchase. This Integrated Branding not only provides company’s product
placement in entertainment, but also engages viewers in an interactive relationship
with the products, and reduces the buying cycle time to "zero" by allowing consumers
to purchase the item when they first see it.
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